Last weekend I went to see my friend Kimberly who lives close to Manchester and a short drive away from the Peak District. For somebody who lives in London, like I do, this way up north! Ok, I'm exaggerating a little... It was so nice to have a chat, finally see her house and spend a some girly fun time together. There was, however, also a very specific reason for my visit. I had enlisted Kimberly's help for a very special blog post photo shoot. And so we set off for a walk in the Peak District.
This is a post with a big difference for me because, well, I found myself on the other side of the camera. I'm not comfortable in front of the camera, I'm not a model and have no aspirations whatsoever to be a fashion blogger. I don't "do" fashion one could say. I have learned that it's a futile undertaking to chase ever-changing trends, a somewhat (to me at least) strange notion to want to show off a top by so-and-so or yet another pair of shoes by X. It's a never-ending and self-perpetuating cycle of always having to show something new which more often than not leads to placing quantity over everything else. I have learned that less pieces of higher quality are a better deal for me, for an organised wardrobe, my finances and of course the environment. Decluttering (giving to charity shops) has become something that I enjoy and the pieces that are left are treasured and are very much me.
So why am I doing this post then? Well, let me explain: I have found a piece that I know to be special, of high quality, a classic, not led by a fast trend. A coat that to me embodies everything that timeless quality and casual elegance is about. Not that I'm actually the most elegant person per se - though I would argue that elegance has nothing to do with high heels and everything with how we behave, but that's another subject...
This is the Hinako coat by OSKA, a German company based in Munich and with stores all over the world. It is one of those seemingly rare companies that make clothes that are timeless in their designs, have an air of Japanese simplicity I so love and apply consistently high standards when it comes to quality of materials and cuts. They are well aware that customers will not come back next week for another quick fix as that's not what they're about. Sustainability comes in different guises and this is one that doesn't need to shout about it, but quietly goes about it by delivering quality that won't be discarded in an instant.
Back to the coat itself though. A deliberate oversized cut make it perfect for wrapping up on cold days and the thick, washed cotton fabric has a beautifully worn look. It is exactly as I've always imagined a coat to be that I could happily wear for years. It's not something that will go out of fashion or be in fashion, it's something that will simply stand out by being timeless. To collaborate with OSKA on this is something I feel very lucky and privileged to be able to do and maybe you even agree that it's time for a rethink: less is more and quality should come before quantity, especially when it comes to choosing clothes.
Disclaimer: I was compensated for this post, however, all opinions, views and clothing choices are my own.