When thinking about Scandinavian design, there are all the obvious (as mentioned in my two previous posts on this subject) elements we associate with it. The cool, contemporary and restraint look is the influence we mostly think off and probably the most prevalent one. There are however, varying takes, two of which I have already shown: Day Birger et Mikkelsen and Bloomingville are two Danish companies which are completely different from each other.
Today's turn then is Miss Etoile. This Danish company is the one for all the girly girls. It's fun, sweet, a little retro and full of feminine charm. I might call it a cross between "American 50's Diner" and "romantic boudoir". There are a lot of pastels and a lot of pretty and sweet designs featuring flowers, birds, hearts, stripes, dots and more. Whilst I admit that I couldn't live in a home full with such sweetness, there are quite a few pieces that do speak to the little girl in me and work very nicely against the backdrop of a more restraint interior. Their collection of straws, cupcake cases, paper pompoms and decorations makes me want to throw an unashamedly girly garden party though which is a nice thought for a Monday morning in February, don't you think?