YOO Home at Harrods...

Good morning, happy Monday, welcome to a new week and the last day of June. I know I sort of dropped off the radar last week, but I'm back now. It's not that I had nothing to say or to blog, it's just that I had simply ran out of time to edit any more images and out of energy to write something even half meaningful. Working on several posts for other sites at the same time, some press shows, and a new client for whom I will be designing and styling their Top Drawer stand all meant that I was falling into bed late in the evenings with all my own unedited pictures still sitting untouched on my hard drive. As it's Monday though, it's time for a new start and I wanted to share this fab new design venture. 

YOO Home at Harrods
A couple of weeks ago I had been invited to the exciting launch of the YOO Home collection at Harrods. YOO is a residential and hotel design company with projects all over the world which was founded in 1999 by John Hitchcox and Philippe Starck. Since then designers like Jade Jagger, Kelly Hoppen and Steve Leung have come on board to work on the most amazing projects and designs and lend their signature style to each of them.
YOO Home at Harrods

The YOO Home collection, which is now available at Harrods, brings together YOO Studio designs with some of the world's most iconic brands like Fritz Hansen, Boffi, Zanotta, Bethan Gray and Jon Male (to name just a few) and is based around the idea that we don't, as individuals, live in show homes or magazine pages. It acknowledges that we need comfort and that each person has a different style, a different view on what home means to them and how it should look. This has resulted in a beautifully eclectic collection that offers something for every taste. 

We were also introduced to the "YOO Styler", an amazing, digital interior design system that lets a customer use a large table top touch screen to see a 2D plan of their home. The customer will then be able to drag and drop YOO furniture items into the virtual space and calculations to whether the piece fits or not are automatically made. Once everything is in place, the system will create a 3D projection of the interior onto a 5m wall in the store. How cool is that? 

I hope you'll find this collection as inspiring as I do and if you're in the area, you should definitely pop into Harrods and check it out yourself. 

YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods
YOO Home at Harrods