Imagine walking into a space where "natural history museum meets Steampunk" and where you find interesting details and displays at every turn and in every corner. Set up in 1965 in Philadelphia, Amuneal "is a custom manufacturing company with a focus on the deeply technical and the deeply visual." it says on their website. And deeply visual it was. At least as deeply visual as it can be at a design show, anyway. But it did give me a pretty good idea of what the company was about. So did a chat with some of the people there and taking away one of their 'info packs'. A beautiful stack of A5 cards featuring many of their designs as they have been used in various spaces, gave me a chance to look at many more designs whilst sipping a cup of coffee at home. This is a truly remarkable company with some amazing designs ranging from storage for retail spaces to architectural installations. Each design is as different as the designers and engineers working on them, but there is a common thread of strong aesthetics, attention to detail and a great use of materials. This company is right at the top of my list of favourite design finds and next time I'm in New York I will definitely pay their showroom a visit.
Wandering around the ICFF is of course not unlike wandering most design and trade shows. There's an awful lot going on, exhibitors are battling for visitor's attention and there's enough design on display to make your head spin and wonder how you'll ever get around the whole thing. Until, that is, you suddenly spot that one (or two, or three…) company, that one stand that stops you in your tracks, captures your attention and draws you in. And this is exactly what happened when I spotted the Amuneal stand. I was immediately captivated, not least because I had to actually, literally walk into their display space, but also because of the way it was all set up.